What do you think of this?
Breaking: new chief of slangy internet site doesn’t want it to sound quite so much like a slangy internet site. Incoming Gawker editor Max Read has issued a stern memo to his writers warning them against using such webspeak as “derp”, “lulz”, ftw (“for the win”), and “amazeballs”. Why? Because, as Read puts it: “We want to sound like regular adult human beings, not BuzzFeed writers or Reddit commenters.”
It is worth unpacking this delicious sentence at our leisure. First, we encounter the idea that anyone using “internet slang” is not a “regular adult human being”. Such an unfortunate must be either an irregular adult human being – perhaps one with…
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